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Inside Tramontina

In 2020, the brands that stood out in the market were those tuned in to the new social context and which managed to adapt to their consumers' needs. The institutional campaigns of the year highlighted the strength of Tramontina and our attention to the new reality. And it was wonderful.

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On the beach

Who can resist the combination of beach + barbecue? In January (Brazilian summertime), Tramontina used this favorite combo of southerners to support Paleta Atlântida 2020 – a competition that gathered over 600 trios of barbecue cooks and over 5,000 people on the beach in Atlantida (RS).

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events

Start of the Year Meeting

Held every year for over 30 years, the 2020 Start of the Year Meeting took place in January at Tramontina's headquarters in São Paulo (SP), and was livestreamed to the other Brazilian regions.

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Trade fairs

The national trade fairs calendar in 2020 was affected by the global pandemic. Between events being postponed and canceled, only the first quarter of the year feature national events, and Tramontina was present in two of them before the lockdown period began.

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Tramontina PRO partnership campaign

The Parceria PRO [PRO Partnership] campaign awards took place throughout 2020 and awarded the Tramontina PRO distributors that met and exceeded the targets proposed in 2019.

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To make each day more beautiful

It is almost like a mantra repeated within the company: Tramontina is made by people. In factories, administrative sectors, POSs for each customer and at each consumer’s home, the brand grows, consolidates, and transforms itself in the hands of the people who produce, sell, and use our products.

This magazine is another example of that. If so many people build Tramontina, it is natural that everyone leaves their mark along the way. We have launches, campaigns, new processes, innovative ideas developed by everyone who is devoted, day after day, to making Tramontina a brand that is part of people’s lives - each one with their own way of using our products. Throughout the content, we also try to show that, at Tramontina, everything we do is conducted to ensure the constant improvement of processes and to serve a market that is always changing. We constantly invest in new technologies, increasingly more advanced equipment, new products, and training of teams so that they become more and more specialized. All this for Tramontina to become the Tramontina we dream of. That in 2022, we may all make even more dreams come true. And may the future be even more beautiful.