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The consumers' journey until the final purchase of their products is increasingly diverse, and making this journey easier with good shopping experiences is very important to Tramontina. 

In the e-commerce, a special page was launched for anyone wanting to throw a great barbecue. The Respeito pelo Churrasco [Respect for Barbecue] landing page features a complete guide on this topic, including tips for preparing the meat, recommendations for the best products to use and even a calculator that tells you the necessary amounts of ingredients for grilling and serving. 


This page also shows the weather forecast for your chosen barbecue day and lets you share the shopping list with your guests – useful functions for every true barbecue master.

Respect for barbecue

Personalized knives


Product personalization is a new service at the T store e-commerce. How about having a personalized Tramontina knife without paying extra for this? In the Personalized Knives section, you can choose from the various models available, engrave up to two lines and see the result on the spot

Personalized knives

Pioneering T store in Goiás


It's not just the e-commerce that offers a complete experience: Tramontina opened its first concept store in Goiás – with a focus on the experience of Tramontina's great product mix. Located at Flamboyant Shopping Center in Goiânia, the new T store is the first concept store offering an exclusive product personalization space. 


In the Personalizar world, consumers can enjoy the benefits of a free laser engraving service for knives, flatware and stainless steel plates from the children's line. With this new service, new and varied options of adding a creative touch to gifts emerge. 

First T store in Goiânia now open at Flamboyant Shopping Center

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